I spent $220 on Google app ads and 60% of the installs were robots(dayzlegame.com)
691 points by nickabe 22 hours ago | 374 comments
tl;dr: A developer running Google Ads for his puzzle app Dayzle found that 33 of 56 billed installs came from an apparent bot farm that watched short ads then sideloaded a cached (outdated) APK while spoofing Play Store as the installer, creating a feedback loop where Google's algorithm sent more ads to the farm. He's switched the campaign's conversion goal from "app opened" to "puzzle won" to raise the cost of faking engagement, and is awaiting Google's invalid-traffic refund decision.
HN Discussion:
  • Shares similar horror stories confirming ad platforms are rife with fraud and bots
  • Offers practical mitigation advice like IP exclusions to block bot networks
  • Suspects Google knowingly tolerates ad fraud as part of its business model
  • Asks what incentive bot operators have and how they actually get paid
  • Wonders how small businesses can effectively reach audiences given broken ad ecosystem