tl;dr: Apple announced the iPhone 18 Pro and Pro Max, featuring a 48MP Fusion Main camera with variable aperture, the A20 Pro chip with a new vapor chamber for improved sustained performance, and a smaller Dynamic Island. The Pro Max delivers Apple's largest-ever battery life increase, with eSIM-only models gaining extra capacity. Starting at $1,199 and $1,299 respectively, they ship September 18 with iOS 27, Apple Intelligence, and a beta Siri AI (not available in the EU at launch).