tl;dr: The author pushes back on the popular claim that "coding is easy, figuring out what to build is the hard part," arguing it dismisses the genuine skill, complexity, and craft of programming—evidenced by high salaries, dense literature, and buggy software. Rather than picking sides between "code is trivial" and "code is art," developers should embrace both technical depth and understanding of users/business, while adapting to AI-driven industry changes without outsourcing judgment and taste to AI.