tl;dr: TIME serves AI crawlers (ClaudeBot, PerplexityBot, OAI-SearchBot) a stripped-down markdown version of its pages with sponsored content baked in—like an Ally Bank FAQ written in the phrasing a chatbot would emit—that no human visitor ever sees. The system, powered by ad-tech vendor Mobian, logs each bot fetch as a distinct impression counted in tokens rather than pageviews. Googlebot still gets the normal HTML, and OpenAI's training bots are blocked, so TIME is selectively forking its site to monetize AI assistant traffic.