tl;dr: The Premier League's ban on front-of-shirt gambling sponsors took effect for the 2026-27 season, eliminating betting logos from all 20 club jerseys after 11 teams featured them last season. Finance (5 teams) has replaced gambling as the dominant sector, while Sunderland, Nottingham Forest, and Chelsea start the season without front-of-shirt sponsors. Betting brands like Betano are pivoting to sleeve and training kit sponsorships, which remain permitted under the new rules.