Stealing Is a Skill(ben-mini.com)
239 points by bewal416 1 day ago | 141 comments
tl;dr: The author advocates for "stealing" as a deliberate creative skill, drawing on Virgil Abloh's "3% approach"—rebuilding an admired work almost exactly, then changing only ~3%. To redesign their startup Kibu's marketing site, they cloned Mintlify's site pixel-by-pixel, which forced them to understand every design decision and ultimately led their own instincts to drift toward ~50% original work. The takeaway: originality is overrated; efficient problem-solving means finding who's done it well before you, copying it deeply, and letting your meaningful deviations emerge naturally.
HN Discussion:
  • Pixel-by-pixel copying of a competitor's commercial site is plagiarism/theft, not legitimate creative stealing
  • Recreating others' work doesn't actually convey the underlying design decisions or struggles
  • Copywork is a legitimate learning technique used in writing and other arts, validating the approach
  • Learning through mimesis/copying is fundamental to how humans think and create
  • Copying a bland generic design just produces more bland generic output, missing the point of creative work